Uoi Studio | Graphic Design and Brand Identity Practice

Uoi Studio is a multidisciplinary graphic design studio based in Milano, Italy, that operates at the intersection of visual communication and brand storytelling. Founded with the mission of supporting positive impact through visual power, Uoi Studio specializes in a diverse range of creative services including brand identity, packaging, editorial design, and title design. The studio is characterized by a strong focus on typography and color theory, ensuring that every project conveys a distinct narrative and emotional resonance. Led by Elisabetta Vedovato and Lorenzo Mercanti, Uoi Studio has worked on a variety of notable projects across different industries. Highlights of their portfolio include the brand identity for Masayume, a Japanese ramen and izakaya restaurant, where they developed everything from illustrated postcards to custom stickers and logo applications. They also designed the Budino Typeface and its unique paper packaging, showcasing their expertise in custom typography. Other significant works include the visual identity for Spiriti Liquidi, a catering and event management brand, the Safarat brand identity featuring a running leopard logo, and editorial design for the Dellupi Arte exhibition catalogue. Uoi Studio approaches design as a tool to expand and improve projects, whether they are in the startup phase or seeking a brand refresh. By prioritizing a mix of editorial precision and bold visual elements, the studio supports cultural projects like the Traga exhibition posters and fashion-related ventures like the Calzedonia Art Socks Museum book. Based in the creative hub of Milano, Uoi Studio continues to collaborate with clients who value the transformative potential of well-crafted design.