Tusitala: Digital Storytelling Studio and Interactive Literary Experiences

Tusitala is a premier digital storytelling studio based in Singapore, dedicated to crafting novel literary experiences that bridge the gap between traditional reading and modern technology. Since its inception in 2010, the studio has focused on reimagining the future of reading by merging art with innovative creative tech. The name "Tusitala" translates to "teller of tales" in Samoan, a title originally bestowed upon the author Robert Louis Stevenson, reflecting the organization's deep-rooted commitment to the craft of storytelling. The studio produces a wide array of creative projects that are interactive, engaging, and meaningful. Their portfolio ranges from digital adaptations of poetry and fiction to immersive extended reality interactives. By leveraging expertise in UI, UX, and full-stack development, Tusitala transcends the boundaries of print to deliver bespoke storytelling programs and events. Their team, comprised of arts managers, designers, and web developers, works with various partners to inspire curiosity through social impact storytelling. Guided by values such as knowledge, creative rebellion, and versatility, Tusitala continuously challenges conventions. Their work is characterized by the use of diverse mediums to deliver powerful messages, symbolized by their kitsune logo—a shape-shifting fox that designs rich, illusory worlds. From augmented reality tattoos like Sherlock Sam to 360-degree illustrations of local horror stories, the studio introduces contemporary readers to literature in exciting new formats. Based in Singapore, Tusitala remains at the forefront of the digital publishing landscape, providing innovative solutions for authors and storytellers worldwide.