The Art Unit | Curated Digital Platform for Emerging Artists and Collectors
The Art Unit is a London-based curated digital platform and online gallery founded by Mariia Kashchenko with the mission of democratizing the art market. By focusing on emerging artists, particularly from the UK and Ukraine, The Art Unit provides an accessible gateway for young professionals, interior designers, and first-time buyers to discover and invest in high-quality contemporary artworks. The platform serves as both a mentor for artists—helping them navigate the initial stages of their careers—and a trusted resource for collectors seeking unique paintings, drawings, and digital pieces at competitive prices. Mariia Kashchenko's hands-on approach involves visiting studios and interviewing artists to establish authentic relationships, ensuring that every piece sold through The Art Unit has a personified narrative. Through curated releases and pop-up exhibitions like 'Unity: British and Ukrainian Art,' the organization actively works to break down the elitist barriers of the traditional art world, fostering a more inclusive and diverse creative ecosystem.