Straal is a creative consulting and brand development Studio.

Straal is a creative consulting and brand development studio based in So Paulo, Brazil. Our perspective moves fluidly across cultural, artistic, and strategic influences, allowing us to imprint a distinctive and thoughtful aesthetic interpretation on every project. Guided by minimalism, our art direction translates complexity into clarity, expressing sensitivity, balance, and lightness. Founded by Nina Adjiman, a creative director with over 22 years of industry experience, Straal combines strategic vision with refined execution. Our multidisciplinary approach encompasses creative direction, brand positioning, naming, visual identity, packaging design, editorial direction, and campaign development. We collaborate closely with our clients to craft cohesive brand ecosystems, aligning narrative, aesthetics, and business objectives. From concept to launch, we create purposeful experiences that are visually compelling, strategically grounded, and designed to generate long-term value and cultural relevance.