Sarah Balagué | Brand Strategy and Creative Copywriting

Sarah Balagué is a Barcelona-based creative professional specializing in brand strategy, creative copywriting, and influencer marketing. Operating under the creative brand Se escribe con h, she emphasizes the importance of a well-defined plan behind every good idea. Her work spans several key areas, including storytelling, content marketing, and social media management. Sarah holds a degree in Advertising and Public Relations, as well as a Master’s in Comprehensive Corporate Communication. This academic background informs her strategic approach to communication, which she views as a multifaceted field with nearly infinite possibilities for creative expression. Her philosophy revolves around the idea that creativity should be shared and lived, often drawing inspiration from everyday experiences and the vibrant culture of Barcelona. Beyond strategy, her skills include managing influencer partnerships to foster community and audience engagement. She advocates for recognition and equality, noting the cultural landscape of her city. Through Se escribe con h, Sarah provides a dedicated space for developing creative projects that resonate emotionally with audiences, ensuring that brands do more than just function—they connect. Her professional experience includes advertising and public relations, where she focuses on building experiences rather than just delivering products. Inspired by everything from Michelin-starred restaurants to city street names, Sarah's approach is deeply rooted in observation and the belief that every brand has a story that deserves to be told with intention and care.