Rashelle Campbell: Multidisciplinary Artist and Designer

Rashelle Campbell is a Nehiyaw Iskwew (Cree) multidisciplinary designer and artist who operates her creative brand from treaty 6 territory, Amiskwaciy-wâskahikan (Edmonton, Alberta). Her practice is defined by a deep appreciation for playfulness, vibrant colors, and the beauty of imperfections, which she incorporates into her diverse range of hand-tufted rugs, jewelry, and objects. As a business owner and artist, Rashelle Campbell has transitioned from a background in publicity and freelance photography to creating a rule-free design space that celebrates Indigenous joy and resilience. Her signature textile work includes hand-tufted rugs made with 100% acrylic yarn, which she personally designs and crafts. Additionally, she collaborates with artisans in India for her Your Homey collection, featuring rugs made from 100% New Zealand wool. Beyond textiles, her portfolio encompasses custom jewelry and unique decorative objects that maintain her bold and whimsical aesthetic. Rashelle Campbell's work is an extension of her world, often carrying the legacy of her ancestors while presenting a contemporary vision of Indigenous creativity. Her commitment to her community is reflected in her business practices, including hosting giveaways to ensure her art remains accessible to a wider audience. By prioritizing handmade quality and narrative depth, she has established herself as a significant voice in the multidisciplinary design landscape of Canada, emphasizing the importance of craftsmanship and storytelling in every piece.