Matcha Studio: Creative Studio for Film and Visual Storytelling

Matcha Studio is a Paris-based creative studio founded by Elodie Croquet, widely known as Matcha. Dedicated to the art of the still and moving image, the studio has established a reputation for its unique approach to visual storytelling. Elodie Croquet describes herself as a poetic chromaticist and an architect of light, using these elements to reveal the inherent beauty of her environment. Her work seamlessly explores both digital and analog mediums, providing a rich, textured quality to every project. The studio supports a diverse range of clients, including global brands, creative agencies, and independent artists. Matcha Studio has collaborated with notable names such as Bellerose, Leica, Zalando, Horace, and H&M, as well as luxury labels like Guerlain and Maison Montagut. The studio’s portfolio spans advertising, fashion, narrative, and documentary dimensions, consistently delivering content that is both impactful and aesthetically sophisticated. Beyond commercial success, Matcha Studio is active in the contemporary art scene. Elodie’s work has been featured in several exhibitions, including the collective show Sun-Bath at Galerie Goëta in Paris and the duo exhibition Au-delà du club at Nation Photo. Through interventions and workshops, such as her video seminars at the École de Condé Lyon, she contributes to the broader creative community. Operating globally from her base in France, Matcha Studio continues to define brand identities through masterful light and color.