Lula Cucchiara: Visionary Film Director and Fashion Photographer

Lula Cucchiara is a queer Latinx filmmaker, director, and photographer currently based in Sydney, with over fifteen years of professional experience established in Aotearoa New Zealand. Originally from Buenos Aires, her artistic journey has been shaped by a diverse range of cultural influences, which she translates into a bold and unapologetic visual language. Lula Cucchiara is highly regarded for her ability to navigate both the commercial and artistic spheres, creating work that is as commercially viable as it is aesthetically profound. Her directorial credits include the acclaimed feature documentary Fiona Clark: Unafraid, which premiered at the New Zealand International Film Festival, as well as music videos for celebrated artists such as Benee and Ladyhawke. In the commercial sector, Lula Cucchiara has collaborated with prestigious global brands including Adidas, Samsung, Mercedes, and Kathmandu, bringing a cinematic sensibility to every campaign. Her photography work is equally distinguished, appearing in prominent international publications such as i-D, Vogue, The Face, and Oyster. Represented by leading creative agencies including The Sweetshop and M.A.P., Lula Cucchiara continues to push the boundaries of contemporary visual media. Their approach is characterized by a masterful use of color, lighting, and a steadfast commitment to authentic inclusivity from casting to set design. Whether directing a feature film or shooting a high-fashion editorial, she focuses on capturing rich, deeply layered stories that resonate with modern audiences. Her multidisciplinary practice makes her a prominent and influential figure in the contemporary film and photography landscape.