Miguel Soto: Graphic Designer and Creative Director

Miguel Soto is a graphic designer and creative director based in Guadalajara, Mexico, operating under the brand Design by STO (also known as BYSTO). With more than seven years of experience, Miguel Soto focuses on conceptual storytelling and visual identity, aiming to provide branding solutions that go beyond a single idea. His portfolio includes a wide array of projects such as Deckster, Lasál Estudio, Tequila Pardo, and Amigos Estudio. His technical expertise covers art direction, video and motion design, editorial work, packaging, and content design. Miguel Soto earned a Bachelor's Degree in Graphic Design from CUAAD at the Universidad de Guadalajara. Professionally, he has held positions including Senior Brand Designer at SDG Strategico Design Group and Senior Graphic Designer at Keep In Touch Marketing. Miguel Soto is recognized for his attention to detail, adaptability, and multidisciplinary approach to design. He is passionate about using visual communication to create meaningful stories and has worked with various clients across sectors like hospitality, spirits, and corporate branding, utilizing tools like After Effects and Open AI.