CAPSLOCK: A Technology-Driven Creative Powerhouse and Studio

CAPSLOCK is a technology-driven creative powerhouse and studio that operates at the forefront of the intersection between creativity and technology. Founded in 2019, the organization is dedicated to exploring the complex "grey areas" that arise when artistic innovation meets technological advancement. Through a multidisciplinary approach encompassing research, publishing, design, and consultancy, CAPSLOCK investigates how these two fields influence and transform one another in the modern world. A significant aspect of CAPSLOCK’s work involves unique editorial and research projects. One such project is "Branding Fiction," which delves into the world of fictional brands and their role in narrative world-building. By analyzing iconic fictional companies from television and film, the project explores how these entities utilize the grammar of real-world branding to create lore and shared memories. This research-heavy approach extends to other publications like "Sovrumana Celestialis: Corpus Novum," which was celebrated with a high-profile launch party in Paris. CAPSLOCK also plays an active role in the creative community through live events and collaborative research. The "Creative Compass" launch event in Milan exemplifies the studio’s commitment to bringing together artists and professionals from various disciplines to share insights and discuss the future of their crafts. With a team of passionate creatives, CAPSLOCK continues to offer a unique perspective on art, technology, and everything in between, maintaining an online presence that includes a specialized shop for their publications and curated studio merchandise. Through its diverse portfolio, the studio remains a vital hub for contemporary cultural research and experimental design.