Yvonne Lugtenburg | Brand Strategist, Designer and founder of YOUR NEXT NOW.

Yvonne Lugtenburg, an Amsterdam-based Brand Strategist and Designer, is the visionary founder of the brand innovation program YOUR NEXT NOW. As a Level C certified Brand Architect—one of the first forty globally recognized by the renowned strategist Marty Neumeier—Yvonne Lugtenburg brings a specialized approach to business evolution. Her professional trajectory, which bridges the gap between high-stakes corporate bid execution and creative entrepreneurship, provides her with a rare perspective on both commercial efficiency and artistic innovation. Based in the Netherlands, Yvonne Lugtenburg focuses on helping business leaders and entrepreneurs navigate the complexities of a fast-moving, post-pandemic market. Her work is centered on creating resilience and discovering new value propositions that align with contemporary global needs. Through Your Next Now, she provides the essential tools and insights needed to claim and defend a unique market position. Yvonne Lugtenburg operates as a dedicated strategic partner, offering premium consultancy and facilitated collaborative workshops, both in-house and digitally. Her methodology involves a deep dive into a brand's core to blueprint an ecosystem of value that inspires employees and attracts sustainable growth. Yvonne Lugtenburg advocates for a new way of thinking that prioritizes creativity, adaptability and clarity. By empowering B2B leaders to master these forces, she helps them avoid irrelevance and instead build enduring businesses that thrive amidst constant change.