Catarina Pereira's creative work

Voodoo Voodoo | Creative Studio Specialising in Branding and Strategy

Voodoo Voodoo is an award-winning creative studio led by founder and creative director Catarina Pereira, a Royal College of Art graduate. Operating dynamically from Berlin, Lisbon, and London, the studio adopts a collaborative and research-driven approach to design, focusing on how visual identity and strategic thinking shape brand growth. The practice is rooted in curiosity and intention, ensuring every project begins with a deep understanding of a client's values, ambitions, and unique constraints. Voodoo Voodoo partners with a wide range of purpose-driven brands, from established international names to emerging independent creators. Their expertise spans multiple sectors including fashion, apparel, beauty, skincare, art and culture institutions, hospitality, and architecture. Core services provided by the studio include creative direction, brand strategy and identity, art direction, website design, packaging and product design, and social media ecosystems. Additionally, they handle publication and print design as well as content creation. Voodoo Voodoo emphasizes a listening-first process, using editorial thinking and strategic craftsmanship to produce work that is both agile and considered. By building tailored teams for each project, the studio ensures that outcomes are strategically grounded and culturally relevant. Their work aims to connect brands with audiences in meaningful ways, creating visual worlds characterized by clarity, culture, and care.