tolook | Multi-disciplinary Studio for Art Direction and Design

tolook is a multidisciplinary creative studio founded by Luca Bernardelli and Lucrezia Teghil, based in Treviso, Italy. Operating at the intersection of art direction, product design, and graphic design, the studio approaches each project through a strong research-driven methodology. Through contextual investigation and close collaboration, tolook translates client needs into refined visual and physical outcomes. Their practice encompasses concept development, art direction, brand identity, product development, editorial design, packaging, web design, and exhibition design. Among the studio’s notable projects is the complete creative direction for the wood furniture brand Kronos, reflecting the impact of a unified and coherent vision across both product design and communication, as well as the studio’s versatility across different media. The studio’s philosophy is grounded in the belief that research and dialogue are essential to balancing expressive qualities with functional design requirements. With projects ranging from furniture and product design to comprehensive branding systems, tolook maintains a consistent focus on clarity, context, and coherence. This iterative process ensures that every project — whether developed for an independent client or an established brand — is rooted in a deep understanding of its environment and purpose.