The LBSTR | Strategy & Storytelling Studio

The LBSTR is a premier strategy and storytelling studio based in Dubai, United Arab Emirates, co-founded by the expert duo Ekta Saran and Robert Habib. With over 25 years of combined award-winning experience, The LBSTR operates at the unique intersection of analytical strategy and cinematic art. Ekta Saran, an accomplished film director, and Robert Habib, a seasoned strategist, collaborate to bring a multidimensional perspective to brand building and narrative development. The studio provides a comprehensive suite of services including brand diagnosis, audience targeting, and positioning, alongside creative ideation and integrated communications planning. In the realm of storytelling, The LBSTR specializes in scriptwriting for various formats, film conceptualization with detailed visual moodboards, and professional film directing for both commercial spots and immersive long-form projects. They have a proven track record of working with diverse clients, ranging from major global brands to local businesses, with a focus on creating clarity, growth, and significant market impact. By meticulously crafting narratives and defining distinctive brand assets, The LBSTR ensures that every project resonates with its intended audience while maintaining a consistent and compelling point of view.