G Penney's creative work

The Design Craft: Modern Eco-Friendly Design Goods and Creative Services

The Design Craft is a multidisciplinary design resource and creative studio founded by artist and designer Greta Penney. Based on the Gulf Coast of Florida, the organization focuses on providing modern, eco-conscious design goods and a suite of professional creative services. The extensive catalog at The Design Craft features over 4,000 products, ranging from colorful, recycled gift wrap and greeting cards to art prints, journals, and specialty stationery. Each item is designed with a distinctive approach to color and pattern, influenced by the founder’s global experiences and a deep fascination with geometric and decorative arts. Beyond physical products, The Design Craft acts as a comprehensive resource for independent creators and small businesses by offering professional creative services. These include custom graphic design, brand identity kits, and specialized web design packages for platforms like Shopify, Squarespace, and WordPress. The studio emphasizes sustainability, utilizing recycled paper options and a commitment to planting a tree with every purchase made. With a portfolio that bridges geometric modernism and midcentury aesthetics, The Design Craft provides high-quality, thoughtful solutions for both personal and commercial projects. Whether through its sustainable paper goods or its tailored digital design services, The Design Craft aims to make original and environmentally responsible design accessible to a global audience of design enthusiasts and marketing professionals.