JONDAL Innovative Industrial Design and Sustainable Furniture Studio

JONDAL is a Stockholm-based industrial design studio established in 2014 by Viktor Jondal, a Swedish industrial product designer with over two decades of international experience. In 2021, Irene Jondal, a self-taught fashion designer and entrepreneur, officially joined the studio, transforming it into a multidisciplinary design duo. Together, they bridge the worlds of product design, fashion, and industrial development to create innovative solutions for furniture, consumer goods, and high-end retail packaging. The studio's approach is defined by a fusion of artistic inspiration—drawn from art, architecture, and fashion—with a rigorous understanding of market dynamics and cultural trends. This duality allows JONDAL to produce brand-driven designs that are both aesthetically compelling and functionally sound. Their portfolio ranges from bespoke, one-of-a-kind furniture pieces to scalable home products and strategic packaging for lifestyle brands. Based at Vikingagatan 30 in Stockholm, Sweden, JONDAL has gained recognition for its commitment to driving innovation and exploration. Notable projects include the ROPE chair, Fly! Chair, and the Licorice Vase series. Their work often emphasizes sustainable and functional solutions that ignite passion. Recently, the studio announced its participation in the SuperStudioPlayground 2026 during Salone del Mobile in Milan, showcasing their ongoing influence in the global design community. With a focus on brand-driven product design, JONDAL continues to deliver unique perspectives that meet the evolving needs of the contemporary market.