Sophie Hartl – Intentional Graphic Design and Branding

Sophie Hartl is the graphic designer and creative force behind Sophinka Design, currently based in Amsterdam and originally from Vienna. She specializes in crafting intentional, memorable, and strategic brand identities for passionate businesses worldwide. With academic degrees in both design and communication, Sophie Hartl approaches her creative work by combining visual artistry with research-based decision-making, ensuring that every design choice effectively communicates a brand's unique message to its target audience. Her signature design style is characterized by a nostalgic, dreamy, and playful aesthetic that remains clean and professional. Sophie Hartl offers a diverse range of creative services, including comprehensive brand identity packages, print design, packaging, and web design. Additionally, she provides 'Brand on Demand,' which features unique, pre-made brand identities that are sold only once and customized for individual clients. Her portfolio includes work for brands like Rainie's Creative and Blooming Dahlia, showcasing her expertise in illustrations and patterns. By treating branding as a long-term investment, Sophie Hartl works closely with clients to build visual worlds that attract dream customers and tell meaningful stories that last for years.