See Saw: A Creative Design Studio Specialising in Branding and Visual Identity
See Saw is a multidisciplinary design and strategy studio based in Ayrshire and Glasgow, Scotland. Founded by designers Maurice Hynds and Cameron Syme, the studio defines itself as having creativity tattooed on its heart. See Saw focuses on banishing boring aesthetics and pushing the limits of brand storytelling through an array of services including branding, visual identity, digital design, and large-scale interior graphics. The studio has built a reputation for high-level collaboration with prominent clients, notably managing the brand evolution and 150th-anniversary creative for Rangers Football Club, as well as developing pan-European campaigns for Radisson Red. Their portfolio spans various sectors, from sports and hospitality to education and construction, with projects for entities like St. Columba's School, Kilmarnock FC, and McConnell Construction. See Saw emphasizes a process where seeing is believing, ensuring that every brand they touch is taken on a unique visual adventure. Their expertise includes logo creation, brand guidelines, packaging design, and out-of-home advertising. By combining strategic thinking with exceptional craft, the studio helps businesses across the UK and beyond establish distinctive and culturally resonant visual systems. Based in the heart of Scotland, See Saw continues to deliver award-winning work that bridges the gap between digital innovation and traditional print excellence.