Sayna Fardaraghi: Director and Creative for Fashion and Media

Sayna Fardaraghi is a multi-disciplinary Director and Creative who produces work for fashion, beauty, and music. Her professional practice is focused on a visual aesthetic that combines brand storytelling with cinematic film. Throughout her career, she has directed and creatively led campaigns for a roster of clients including Burberry, Ace&Tate, Estrid, and Lululemon. Her work explores the synergy between sound, movement, and visual texture, resulting in films that capture brand identity. Sayna Fardaraghi has made contributions to the music industry by directing promos for artists like Allie X and NIMMO, and collaborating on fashion films for Charles Jeffrey LOVERBOY, such as Art of Noise. Her role as a director involves navigating between commercial product stories and artistic fashion narratives. By focusing on creative direction and visual detail, Sayna Fardaraghi establishes a voice in contemporary media. Her portfolio includes projects ranging from festive beauty campaigns to social media content for MOUSSSE, all unified by her artistic vision. Her expertise in screen-tests and fashion films makes her a versatile creative in the fields of film and visual media.