Pop-Pac Graphic Design Studio for Brand Identity and Packaging

Pop-Pac is a multidisciplinary graphic design studio located in South Melbourne, Victoria. Founded in 2013, the studio is led by Creative Directors David Popov and Mauris Lai, who together bring over four decades of industry experience to every project. Pop-Pac specializes in creating multisensory and multidimensional brand identities that resonate in the modern world. Their comprehensive suite of services includes brand identity, creative strategy, packaging design, website design, and branded environments. They are particularly noted for their expertise in signage and wayfinding, shaping physical spaces with clarity and purpose. The studio operates with a streamlined structure that provides clients with direct access to its directors, ensuring efficiency, accountability, and a personal touch. Pop-Pac prides itself on a research-driven, strategic approach, where every design choice—from typography to color palette—is intentional and aligned with specific business goals. Their portfolio spans diverse sectors, including hospitality, property development, arts and culture, and consumer goods. Notable clients include Hyatt Centric, LuckyChap Entertainment, Arts Centre Melbourne, and various boutique brands like OCMA Fragrances and Cobb Lane. By prioritizing flexibility and collaboration, Pop-Pac transforms client aspirations into impactful reality, consistently setting benchmarks for excellence in the design industry.