Polar Ltda. Design Studio for Branding and Visual Identity

Polar Ltda. is a creative design studio located in São Paulo, Brazil, that operates at the intersection of brands, people, and spaces. Founded in 2020 as a collaborative meeting of professionals from various established studios, Polar Ltda. aims to define the visual perspectives of tomorrow through contemporary design practices. Their work is characterized by a multidisciplinary approach that encompasses branding, packaging, digital experiences, typography, and motion design. The studio works across a wide range of mediums, including print, spatial design, and audiovisual content. This versatility allows Polar Ltda. to serve a diverse roster of clients, including major organizations such as Sesc, Nubank, Nestlé, Globo, and Editora Todavia. Their commitment to excellence has been recognized internationally with awards from the Latin American Design Awards, the Brasil Design Award, the Type Directors Club, and the Bienal Brasileira de Design. Beyond their client-based studio work, Polar Ltda. manages a specialized shop that explores experimental aspects of design and celebrates Brazilian identity. The team, led by creative directors such as Bruno Ribeiro, Lais Ikoma, Ralph Mayer, and Ronaldo Vidal, brings together cultural backgrounds and technical specialties to ensure every project provokes new ways of seeing and interacting with the world.