Michele Salati | Creative Director and Art Director for Global Brands

Michele Salati is an acclaimed Creative Director and Art Director working at the intersection of advertising, brand identity, and art. With leadership roles at top-tier agencies including Ogilvy Hong Kong, as well as collaborations with agencies such as GUT and BBH, he has built a reputation for creating culturally resonant and visually striking work. His portfolio includes projects for leading international brands such as Nike, Coca-Cola, and IKEA. Beyond commercial work, Michele develops personal and curatorial projects that explore social and cultural narratives across cities including Hong Kong, Zurich, and Barcelona. Notable works include HKVANIT1ES, a poetic exploration of Hong Kong vanity plates, and Thieves: An Auction of Stolen Invisible Art, a hybrid communication campaign and immersive performance. He is also the founder of the OrangeVest Movement, using the life jacket as a symbol of humanity. His work has been widely recognized, awarded at international festivals such as Cannes Lions, D&AD, The One Show, and ADC, and exhibited in cities including Barcelona, Zurich, London, Paris, New York, Venice, Moscow, Kuala Lumpur, and Hong Kong. His posters are part of the permanent collection of Poster House (US) and have been featured in publications such as Lrzer’s Archive.