An assistive illustration card of The Wizard

Merlin Studio: Crafting Immersive Digital Experiences and Digital Craft

Merlin Studio is an independent "Code Boutique" founded in 2018, based in Amsterdam, The Netherlands. The studio specializes in transforming digital identity into expressive and immersive experiences by merging motion-first design with high-end engineering. Merlin Studio positions itself as a multidisciplinary team that helps brands and creative agencies redefine what is possible through refined digital craft and "digital magic." The studio provides a range of services including motion-first web experiences, interactive brand campaigns, high-end digital platforms, creative e-commerce, and rapid prototypes. Their portfolio features collaborations with high-profile clients such as Dior, Nike, Eurovision, erthos, and SKKY Partners. Notable projects include immersive webAR experiences, 3D virtual worlds for global events, and high-performance web platforms that prioritize accessibility and performance. Operating with a "do-er" mentality, Merlin Studio emphasizes direct collaboration between makers and clients, removing traditional management layers. The team focuses on delivering quality through care, courage, and relentless craft, ensuring each project is future-ready and reliable. Driven by ethics and impact, Merlin Studio is actively working towards B-Corp status and maintains a focus on inclusion and sustainability. The studio's work has been recognized by industry bodies such as Awwwards, The FWA, and The Lovie Awards, reflecting their commitment to excellence and detail in every micro-interaction and technical decision.