Meanwhile by Juli - Brand Identity and Visual Storytelling Studio

Meanwhile by Juli is a creative practice led by designer Julianna Sinisalmi, located in the Blue Mountains of Australia. The studio specializes in brand identity, visual storytelling, and illustration, working with a diverse range of clients from Sydney and beyond. The work produced by Meanwhile by Juli spans both print and digital platforms, characterized by a unique balance of structure and energy, simplicity and boldness. Julianna Sinisalmi’s design philosophy is deeply influenced by her Nordic roots and a distinctive use of colour, ensuring that every project is shaped with intention and built to last. The studio provides a comprehensive suite of design services, including web design and the creation of printed materials. Julianna’s approach is defined by a rigorous four-step strategic process: Direction, Discover, Define, and Deliver. This methodology begins with deep research and understanding of the client's audience and purpose, followed by visual exploration and the establishment of a consistent brand system. The final stage involves applying the identity across various touchpoints and delivering assets for the world to see. By combining the professionalism of larger agencies with the flexibility and personal touch of an independent designer, Meanwhile by Juli helps brands effectively communicate their unique stories and establish a meaningful presence in their respective markets.