Martina Hotzel Graphic Design and Interdisciplinary Branding Studio

Martina Hotzel is an interdisciplinary graphic designer with a decade of professional experience in the creative industry. Based in Florianópolis, Martina Hotzel defines her unique design philosophy as a "possibility of making magic," focusing on the deep emotional impact and sensations created through the thoughtful and deliberate combination of colors, shapes, and forms. Her work is fundamentally rooted in the concept of "afeto" or affection, aiming to create visual narratives that resonate with people on a personal and sensorial level. The diverse expertise of Martina Hotzel spans several key areas of visual communication, including visual identity, creative direction, publication design, and web design. In her branding practice, she develops comprehensive visual identities and brand strategies for a wide variety of clients. Her editorial work is particularly notable, involving the intricate design of books, covers, and experimental printed materials. Martina Hotzel often engages in manual assembly and meticulous production oversight to ensure the highest quality. Beyond traditional graphic design services, Martina Hotzel offers skills in signage design, illustration, and photography, allowing for a holistic and unified approach to visual communication projects. Her portfolio features collaborations with diverse clients, ranging from cultural institutions to individual professionals across different sectors. Projects such as "Dona Fulana morreu" showcase her ability to handle complex and culturally significant editorial designs. Martina Hotzel holds a degree in Design from the Federal University of Santa Catarina, which provides a strong academic foundation for her ten years of practical, interdisciplinary experience in the field.