Mariam Khalifah brand identity project for Dualist

Mariam Khalifah: Creative Director and Brand Designer

Mariam Khalifah is a highly accomplished creative director and brand designer currently based in Berlin. With more than six years of professional experience, she has developed a reputation for crafting unique and memorable visual identities that bridge the gap between strategy and aesthetic excellence. Her multidisciplinary expertise encompasses art direction, brand naming, editorial design, packaging, and website design. Throughout her career, Mariam has collaborated with a diverse range of clients, including the City of Minneapolis, Acorns, and East Fork Pottery. Her work is characterized by a deep integration of research and marketing into cohesive visual systems that tell a compelling story. This approach has led to significant recognition within the creative industry, with her projects being featured in prestigious publications and platforms such as Vogue, W Magazine, InStyle, and The Dieline. Additionally, her work has been showcased at events like Paris Design Week and featured in specialized design outlets like TYPEONE and Mindsparkle Mag. Originally noted for her work in Cairo, Mariam now operates internationally, offering services that range from initial brand naming to final website execution. Her portfolio demonstrates a versatile ability to work across various sectors including skincare, fashion, and film, consistently delivering expertly executed visual identities that leave a lasting impact on the market. By integrating design, strategy, and research, she helps motivated entrepreneurs bring their unique brand stories to life.