Maite Martín: Graphic Designer and Visual Identity Professional

Maite Martín is a Madrid-based graphic designer with over ten years of experience, specializing in visual identity and brand evolution. Her work demonstrates a sophisticated understanding of luxury positioning, most notably seen in her recent role leading the visual redefinition for Grupo Paraguas. In this capacity, Maite Martín oversaw a broad spectrum of creative tasks, including corporate communication tools, UX/UI design, and SEO optimization to drive web conversion and brand consistency. Throughout her career, Maite Martín has collaborated with significant fashion and retail brands, including Pedro García, where she focused on digital communication and lookbook design. Her long-term involvement with brands like Pedro del Hierro, Hoss Intropia, and OOTO involved developing their complete graphic image, covering everything from seasonal templates and promotional emails to store signage and billboard campaigns. Maite Martín’s comprehensive approach combines artistic design with strategic marketing, ensuring that every visual asset, whether a physical catalog or a digital landing page, effectively communicates the brand's unique identity to a global audience.