Yifei Luo | Graphic Designer & Multidisciplinary Creator

Yifei Luo is a Melbourne-based graphic designer and independent creator whose practice bridges the gap between tangible and intangible environments. Known also as Libby, Yifei specializes in a multidisciplinary approach that integrates Graphic Design, UX/UI, Illustration, Branding, Installation, and Web-based Media. Her work is characterized by a non-linear, movable, and alive philosophy, where she explores the quiet spaces between technology and emotion, structure and intuition. Having completed both undergraduate and postgraduate education at RMIT University, Yifei Luo has garnered significant recognition in the creative industry. Her accolades include being named an RMIT Adobe UX Award Winner in 2021, an AGDA Student Brand Identity Finalist in 2023, and receiving a shortlist for the Young Ones Student Awards in 2024. Currently freelancing, she focuses on visual experiments and cross-disciplinary projects that challenge traditional problem-solving through playful and unexpected digital interactions. Yifei Luo's portfolio showcases a commitment to thoughtful creative exchange and the development of unique visual languages across 2D and 3D spaces. Her creative process is driven by exploration and observation, aimed at asking questions and building unexpected connections that leave room for feeling. Based in Melbourne/Naarm, she continues to collaborate on projects that break open systems and surface new emotional depths through design.