LOST iN: Immersive Travel Stories and Curated City Guidebooks

LOST iN is a pioneering media company and travel publisher dedicated to inspiring a new generation of travelers through extraordinary storytelling and expert curation. By focusing on the authentic essence of global cities, LOST iN offers a design-forward approach to travel that emphasizes immersion and meaningful connection. The organization produces a wide range of content across multiple platforms, including award-winning printed guidebooks, high-quality digital videos, and curated live experiences. Each project is crafted to highlight the heartbeat of a destination, often featuring insights from local tastemakers, chefs, and creative professionals. With its roots in Berlin and a growing presence in Los Angeles, LOST iN has established itself as a leading voice for culturally-minded travelers. The brand’s philosophy encourages explorers to "get lost" in their surroundings to discover unique urban identities and hidden cultural gems that traditional guides often overlook. Following its expansion and acquisition of major travel verticals like BuzzFeed's Bring Me!, LOST iN has grown a substantial global community, reaching millions of followers who value authenticity and artistic expression. Whether through its tactile, lightweight guidebooks or its immersive digital narratives, LOST iN remains committed to showcasing the vibrant cultures, food, and people that make each city world-class.