Lorenzo Del Francia: Still Life Photographer and Director
Lorenzo Del Francia is a distinguished still life photographer and director based in Paris, whose creative practice is defined by a pursuit of authenticity and elegance. Originally from Florence, Italy, he moved to Paris to deepen his photographic research, creating a unique aesthetic that bridges the sensibilities of both cultures. His work is grounded in the philosophy of 'Light as matter. Matter as breath,' reflecting a profound observation of the physical presence and proportions of his subjects. Specializing in the luxury sector, Lorenzo Del Francia has built an impressive portfolio through collaborations with world-renowned brands such as Bulgari, Dolce & Gabbana, Diesel, Ferragamo, Givenchy, Lancôme, L'Artisan Parfumeur, Louboutin, and Louis Vuitton. Each project is treated as a dialogue, translating a shared vision into a precise and living visual form that preserves its evocative and enduring power. Beyond commissioned work, his creative exploration extends to personal projects like 'Through the Glass,' 'Unreal panorama,' and 'Flutter,' where he experiments with rhythm, movement, and the ephemeral nature of matter. Lorenzo Del Francia’s vision is constantly nurtured by art, design, and music. His approach to still life goes beyond mere representation; it is a constant aesthetic research where colors, lines, and light are composed to sublimate human creations and emotions. Whether working in a studio or on location, his imagery maintains a timeless quality and a coherence that speaks to the true essence of the objects he captures. His work as a director further expands this vision into motion, bringing the same level of precision and elegance to film and video projects.