Leonarda Lovrekovic | Movement Direction and Creative Direction

Leonarda Lovrekovic is a multidisciplinary artist based in Amsterdam, originally from Croatia, who specializes in movement direction, choreography, and creative direction. With a professional background that spans creative production, research, and casting, Leonarda Lovrekovic operates at the intersection of the contemporary art world and the commercial industry. Her diverse portfolio includes high-profile collaborations with major global brands such as Nike, Adidas, Zalando, Under Armour, and Puma. Throughout her career, Leonarda Lovrekovic has contributed her expertise to a wide range of projects across advertising, music, film, and fashion. Her work has been recognized and featured in prestigious publications and platforms including Vogue, Numéro Netherlands, NOWNESS, and Journal.hr. Notable projects in her portfolio include movement direction for the Adidas Adiluna campaign, the Nike Member Days series, and creative collaborations like Superbabe x Journal and Manifesto of Becoming. Beyond her commercial success, Leonarda Lovrekovic remains deeply involved in experimental and artistic visual media, moving fluidly between roles in creative direction and movement choreography. Her approach integrates research-driven production with a focus on human kinetics and visual storytelling. Currently active in Amsterdam, she provides movement direction and creative consultancy for filmmakers, photographers, and brands looking to elevate their visual narratives through choreographed performance and artistic research.