Kefan Shi: Product Designer and Visual Storyteller

Kefan Shi is a multidisciplinary Product Designer and Illustrator based in New York City and Jersey City. With an MFA in Illustration Practice from the Maryland Institute College of Arts (MICA) and a BFA in Visual and Communication Design from the Guangzhou Academy of Fine Arts, Kefan Shi brings a unique blend of aesthetic sensitivity and functional logic to digital design. Her professional practice focuses on building clear, scalable systems and transforming complex workflows into intuitive, reusable interaction experiences. Kefan Shi has worked with organizations such as Welcome to Chinatown and Edelman, leading projects that range from community-focused rental services to AI-driven interactive tools. Notable works include 'Zoom,' a name pronunciation tool for inclusive workplaces, and 'WalkFund,' a concept that gamifies saving through walking. Her background in illustration is evident in her visual storytelling projects, such as the LNY Fair digital branding for NYC Chinatown. Kefan Shi has received numerous prestigious awards, including the Society of Illustrators Silver Medal, D&AD New Blood Portfolio winner status, and the IDA Design Award. Her approach emphasizes the synergy between visual thoughtfulness and user-centric functionality, making her a prominent figure in contemporary digital design.