Jacqueline Loekito: Avant-Garde Gender-Fluid Fashion and Contemporary Design

Jacqueline Loekito is a distinguished fashion designer whose work is defined by a commitment to breaking the boundaries of the gender binary. Born in Jakarta and trained in London and Basel, she established her eponymous label in 2018. The brand is built on a philosophy of freedom—of thought, speech, and dressing—empowering wearers to express their identities without social constraints. A hallmark of Jacqueline Loekito’s creative vision is the strategic use of pink, which serves as a red thread throughout her collections. By placing this color at the forefront of her designs, she seeks to popularize it for all gender identities, challenging ingrained cultural associations. Her aesthetic is a vibrant mix of bold patterns, structured silhouettes, and high-quality craftsmanship. Based in Basel, Switzerland, Jacqueline Loekito has balanced her commercial label with significant roles in academia and the arts. She holds a Master’s degree from the Institute of Fashion Design FHNW HGK and currently leads the Master Studio Fashion Design there. Her multifaceted career also includes work as a costume designer and stylist for the theatre and pop stars, notably being selected for Rihanna's show Styled to Rock UK. Through her diverse projects, Jacqueline Loekito continues to champion equality and artistic daring in the global fashion landscape.