Ivo Schmetz - Multidisciplinary Creative and Graphic Designer

Ivo Schmetz is a multidisciplinary creative professional based in Amsterdam, Netherlands. With a career spanning over two decades, including 20 years as a co-founder of the design agency 310k, he transitioned to an independent practice in 2023. Ivo Schmetz operates at the intersection of graphic design, video editing, interaction design, and activism. His work is characterized by a strong commitment to social justice and environmental sustainability. Ivo Schmetz actively seeks to collaborate with organizations and movements that challenge the status quo and promote collective ownership. He is a key figure in the Amsterdam creative scene, having been involved in the founding of the OT301 cultural center and the Amsterdam Alternative collective. Beyond visual design, Ivo Schmetz is an author and curator, managing the independent publishing house Abnormal Data Processing. He also produces multimedia documentaries, such as the webdocu on collective ownership, and programs music events. His practice is a hybrid form of design that integrates art, media, and community-driven initiatives to create new perspectives on society and the non-human world, aiming for a future where success is measured by social health and fairness rather than profit.