Isabella De Cuppis: Product Design and Creative Direction

Isabella De Cuppis is a seasoned professional working at the intersection of product design and creative direction. With a career spanning over 14 years, Isabella has developed a unique approach that bridges the gap between minute details and broad ecosystems. This extensive experience covers various sectors, including product development, brand strategy, and education, allowing for a versatile and holistic perspective on every project. The methodology of Isabella involves drawing from historical contexts and integrating multiple disciplines to foster unexpected connections. This research-driven process ensures that creative outputs are not only aesthetically grounded but also conceptually robust. Currently open to new opportunities, Isabella continues to explore how design can shape ecosystems and brands through thoughtful direction and meticulous execution. By spanning the roles of designer and director, the work balances functional requirements with compelling brand narratives. Based on the provided site content, the portfolio emphasizes a journey from concept to realization, marked by a deep understanding of design history and cross-disciplinary innovation through specialized sections like Journal, and Obsessions.