Ines Ayer: Humanist Designer and Creative Manager

Ines Ayer is a highly accomplished humanist designer and creative manager currently based in New York. Recognized by Forbes in their prestigious 30 Under 30 list for 2024, she utilizes a holistic 360-degree approach to solve complex problems through visual identity, concept development, and community engagement. Originally from So Miguel Island in the Azores, Portugal, she has built an international career that spans several continents and prestigious design firms. Currently, Ins Ayer serves as a Creative Manager at Google DeepMind, having previously held senior design positions at renowned agencies such as Pentagram, AKQA, and Instrument. In 2019, she founded Studio Ayer, an independent design practice that has collaborated on over 80 projects across 12 countries in its first three years. Her work is deeply rooted in the belief that design can act as a powerful catalyst for societal change, particularly in areas like social justice, climate action, and health equity. A notable example of her impact-driven research is the Aliquoti project, which focuses on reducing neonatal mortality among BIPOC women in the United States. Ins Ayer has a strong educational background, including a degree in Communication Design from the University of Lisbon, an MFA in Design Entrepreneurship from the School of Visual Arts, and a Master in Design for Distributed Innovation. Beyond her professional practice, she is a member of the Global Shapers Lisbon hub, an initiative of the World Economic Forum, and maintains a keen interest in the intersection of design, culture, and biotechnology.