ilaria.i: Contemporary Porcelain Design and Tableware | WeDirectory

ilaria.i is a creative brand based in Milan, Italy, founded by designer Ilaria Innocenti. Since its inception in 2010 and official launch as a studio brand in 2012, ilaria.i has focused on the creation of delicate porcelain objects that combine freehand drawing with permanent decorative techniques. The brand's philosophy, encapsulated in the hashtag #solocosebelle, emphasizes the translation of romantic scenarios, mantras, and heartfelt messages into everyday items such as small plates, mugs, and decorative accessories. Ilaria Innocenti, the artistic force behind the brand, lives and works in Milan, where she also engages in product and interior design projects for various national and international clients. Her work for ilaria.i explores the intersection of traditional Italian craftsmanship and a contemporary narrative language. The collections, including the vibrant Spring series, often celebrate themes of nature, anniversaries, and the iconic Italian Dolce Vita. Each piece is designed to be versatile, functioning as functional tableware, wall decor, or sentimental gifts. The products of ilaria.i are characterized by their evocative phrases and hand-drawn aesthetics, making them popular choices for those seeking custom-style gifts or unique home accents. Exhibited in prestigious shops worldwide, the brand continues to grow its catalog of porcelain collections and creative collaborations, maintaining a focus on meaningful decoration and poetic storytelling in object design.