HURRY UP WE ARE DREAMING | Studio and Lab for Spiritual Innovation

HURRY UP WE ARE DREAMING operates as a dual-purpose creative studio and research laboratory based in Los Angeles, dedicated to the integration of spiritual intelligence within the technological landscape. Founded by Anna Gerber, former creative lead at Google Empathy Lab, the organization challenges conventional innovation metrics like speed and scale, advocating for ethical depth and human flourishing. The Studio side of the business collaborates with adventurous clients on digital products, physical experiences, and content curation, applying rigorous design principles rooted in storytelling and community building. The Lab component functions as a platform for ongoing research and critical discourse. It publishes curated essays from leading global voices—including Danielle Krettek Cobb and MIT researchers—that examine topics such as AI ethics, space colonization, and the future of human-machine relationships. Furthermore, HURRY UP WE ARE DREAMING hosts public events that serve as cultural provocations, building a global ecosystem of experts across design and technology sectors. By fostering a dialogue between the seen and unseen, the platform aims to ground emerging technologies in spiritual wisdom and meaningful connection.