Hand Studio: Graphic Design and Branding for Creative Brands
Hand Studio is an international graphic design and art direction studio with operations in Sydney, Australia, and Buenos Aires, Argentina. The practice is dedicated to building consistent and memorable identity systems through a process that aligns brand strategy, naming, and visual execution. With over three decades of collective experience, the team at Hand Studio works across various sectors, including hospitality, fashion, retail, and lifestyle. Their collaborative approach is highlighted by their work with renowned chef Justin North and his consultancy, Concept Hospitality. Hand Studio's portfolio features a wide range of projects that demonstrate their versatility in branding. Notable hospitality projects include the visual identity for Shaffa, a Middle Eastern restaurant in Surry Hills; Vigna, a Sydney-based wine and pasta restaurant; and the luxury glamping destination Paperbark Camp at Jervis Bay. In the fashion and lifestyle sectors, they have developed identities for Mab Studio, AEJL Jewellery, and Anastasia Monaco, a Buenos Aires-based brand. Their work also extends to the skincare industry with NWNØ Skincare (The New Normal) and innovative industries like Unfold, a modular home company. The studio's services encompass brand strategy, digital product design, and multiplatform campaigns, ensuring that every concept translates into a cohesive visual system. By focusing on the intersection of brand, product, and market, Hand Studio creates design solutions that are both bold and enduring.