Studio Half Decent is a Creative Design Practice for Branding and Identity

Studio Half Decent is a creative design practice founded on the philosophy of being quietly confident in one's craft. As an independently run studio led by Zac Schinella, it is dedicated to helping individuals and organizations actualize their ideas through a diverse range of services, including visual identity, packaging design, and brand strategy. The studio's name reflects a term of endearment and an ice-breaker that introduces something new and pleasing to the audience, a quality woven into every project touchpoint. The studio's portfolio showcases a wide array of work, ranging from the refreshing visual identity and packaging for Clear Eyes to the sustainable branding of Farm Hydroponics. Studio Half Decent has also collaborated with artists like Jenna Murray and community-driven initiatives like Australia's Gallery of None Artist Network Program. Through its Reading Design segment, the studio explores curiosities in AI, the future of work, and green energy, using creativity as a lens for education and inspiration. This holistic approach ensures that Studio Half Decent doesn't just design but also fosters a collective learning experience for both the creative industry and the broader community. Projects such as Something Special Coffee and Tractor Beverage highlight the studio's ability to blend sensory experiences with bold, functional design that challenges the status quo.