Futago Brand Design Studio for Strategic and Craft-Driven Identity

Futago is an independent brand design studio based in Hobart, Tasmania, dedicated to strategic, craft-driven, and design-led outcomes. With a history of developing creative projects in the region for over 20 years, Futago has established itself as a key player in the Australian design landscape. The studio is led by founder Kate Owen and comprises a multi-disciplinary team with backgrounds in architecture, graphic design, sculpture, and project management. Futago specializes in building comprehensive brand identity systems, offering end-to-end services from research, workshops, and naming to web development and production. Their portfolio includes iconic Tasmanian projects such as The Agrarian Kitchen, Spring Bay Mill, and the internationally awarded Battery Point Sculpture Trail. By focusing on values-led and ethical organizations, Futago creates visual narratives that are both authentic and functional. Their work extends beyond traditional branding to include packaging design for local food and beverage brands, complex wayfinding and signage installations, and digital experiences. The studio's philosophy emphasizes a deep understanding of context and client needs, ensuring that every design solution is purpose-built and impactful. Futago continues to contribute to the creative community through its involvement in industry bodies like AGDA and committees for the Hobart City Council, maintaining a standard of excellence in every project.