évoque lab: Interdisciplinary Design and CGI Studio

évoque lab is a Milan-based interdisciplinary design studio established in 2020 by architects Emanuele Longo and Paola Frascerra. The studio operates at the nexus of digital art and spatial design, creating a unique intersection where reality and imagination blend into sophisticated visual narratives. Based in Italy, évoque lab is structured into two specialized departments: a design-focused branch and a CGI-dedicated hub known as évoque cgi. The design arm of évoque lab focuses on creative direction, art direction, and spatial projects, including interior and product design. Their aesthetic is characterized by a clean, modern, and graphic approach, often utilizing industrial materials and pure forms to create dreamlike yet functional atmospheres. Meanwhile, the CGI department provides technical expertise in high-end 3D visualization, architectural renderings, and immersive virtual reality experiences. Over the years, évoque lab has collaborated with a prestigious roster of international clients across the fashion and design sectors, including brands like IKEA, Harman Kardon, Benedetta Bruzziches, and Dolce & Gabbana. Their work has been recognized in numerous global publications such as Elle Decor, AD, and Wallpaper*. Beyond their studio practice, the founders are active in the academic community, teaching interior design and delivering talks at institutions like Labasad in Barcelona and Marangoni in Milan. By combining cultural research with advanced digital tools, évoque lab continues to evolve brand storytelling through both physical spaces and digital imagery.