Ethan Truong: Strategic Planner & Communication Specialist

Ethan Truong is a professional communication strategist and strategic planner based in Ho Chi Minh City, Vietnam. He is recognized for his ability to craft strategies that are deeply rooted in human truths and driven by purposeful creativity. Ethan Truong views advertising as more than just messaging; he sees it as a powerful medium to make people feel seen, understood, and inspired. His career includes significant roles at prominent organizations such as Cheil Vietnam, where he serves as a Strategic Planner, and UStudio at Unilever Vietnam, where he worked as a Content Strategist. With a Bachelor’s in International Business Economics, Ethan Truong combines analytical rigor with intuitive creativity. His approach involves a meticulous analysis of category dynamics, cultural patterns, and audience needs to identify gaps where new meaning can emerge. He describes his work as 'soul spaces,' reflecting his commitment to living with intention and ensuring every creative act aligns with a core truth. Ethan Truong has successfully navigated complex briefs for various brands, including digital marketing efforts at Circus Digital. His professional journey is characterized by a curiosity to observe and decode the patterns behind human decisions, ultimately driving real business impact through emotionally intelligent and strategically precise communication.