Elevating the visual identity and narrative of heritage houses and rare savoir-faire.

Esprit de Grâce is a communication and visual identity studio based in Lyon, France, dedicated to exceptional craftsmanship and prestige brands. Founded by Pauline Michel, the agency operates on a philosophy of 'slow marketing,' emphasizing depth, authenticity, and long-term strategic vision over fleeting digital trends. Pauline Michel brings a unique background to the studio, having trained in high-fashion embroidery and spent eight years in Parisian audiovisual production, which informs her meticulous approach to storytelling and aesthetic excellence. The studio provides comprehensive services including brand identity design, creative direction, digital strategy, and high-end content creation. Esprit de Grâce specializes in transforming the heritage of artisans and maisons into compelling digital narratives, ensuring every visual element and written word resonates with the brand's core values. In addition to client work, the studio publishes 'Beau & Business,' a newsletter exploring the intersection of marketing, aesthetics, and culture. By blending strategic intelligence with a sensitive, creative touch, Esprit de Grâce helps brands cultivate a lasting influence and a harmonious image in an ever-changing digital landscape. Every project is approached as a quest for truth and beauty, focusing on quality of execution and the human connection behind each brand story.