Yangyifan Dong – Senior Visual Designer and Brand Strategist

Yangyifan Dong is a distinguished visual designer and Senior Brand Designer currently based in New York, with professional roots and heritage in Chengdu, China. Holding a Master of Fine Arts from the California College of the Arts, Yangyifan Dong has developed a creative practice that bridges experimental visual research with high-level brand strategy. Throughout a career marked by collaborations with prestigious global entities, Yangyifan Dong has contributed to the visual identity and digital presence of brands such as Squarespace and Unfold, as well as cultural and environmental organizations like Greenpeace China. Their expertise encompasses a wide range of design disciplines, including editorial layout, digital content direction, and website development. Notable projects highlighted in the portfolio at dyyifan.com include the eco-conscious 'Wood You Be My Neighbor' camping guide and the 'Rock the Boat' exhibition catalog, which documents artistic responses to urban gentrification. The designer’s work has been consistently recognized for its excellence, earning accolades from leading industry bodies such as the New York Type Directors Club, Tokyo TDC, and Communication Arts. Yangyifan Dong’s creative philosophy centers on the interaction between imagery and text to explore domesticity and everyday aesthetics. In addition to client work, Yangyifan Dong is committed to mentorship within the design community, helping emerging talent refine their professional portfolios and navigate the creative industry.