Don't Call It Jack | Brand-First Design & Strategy Studio

Don't Call It Jack is a boutique design studio founded by Imogen Frost, operating with a philosophy that prioritizes brand strategy and impactful visual storytelling. The studio positions itself as a partner rather than a vendor, emphasizing a collaborative approach to building brands that are "unmissable" rather than just trendy. With a diverse portfolio that includes identity and website work for clients such as Wylk, Fox Coffee, Divitis Finance, and Culburra Beach Motel, Don't Call It Jack demonstrates a versatile capability in brand-first design. The studio's service offering is structured around four key pillars: strategy, identity, design, and website development. By combining strategic insight with bold creative execution, Don't Call It Jack aims to help brands stand out in crowded markets. The studio's work is characterized by a "creative as hell" attitude, focusing on building long-term brand value rather than following fleeting design trends. Based in Australia, as indicated by their digital presence and local client base, the studio continues to work with a variety of businesses ranging from boutique motels and preschools to finance firms and industrial brands like Monocure 3D. Their approach is defined by a commitment to seeing unique opportunities within a brand's narrative and translating them into memorable visual and digital experiences.