Dhiraj Chouhan - Product Design Lead and UI/UX Specialist

Dhiraj Chouhan is an accomplished Product Designer and UI/UX strategist based in Gurugram, India, with more than five years of professional experience in the digital product landscape. Known for a versatile approach that spans from zero-to-one MVP development to managing complex enterprise platforms, Dhiraj Chouhan has played a pivotal role in driving significant business outcomes for prominent organizations. As a design lead at Maruti Suzuki, Dhiraj Chouhan unified disparate digital experiences into a cohesive consumer super-app, successfully directing a team of designers to improve service booking rates and accessory conversions for millions of users. Dhiraj Chouhan specializes in several core areas of digital design, including user research, interaction design, and systems thinking. His portfolio showcases a deep expertise in building scalable design systems that balance aesthetic refinement with functional efficiency. During a four-year tenure at Masters’ Union, Dhiraj Chouhan developed a comprehensive design language from scratch, overseeing the design of websites, SaaS tools, and fintech solutions. His work consistently emphasizes user-centricity, ensuring that complex financial tools and educational platforms remain intuitive and accessible to diverse user roles. In addition to professional design work, Dhiraj Chouhan is a creative multifaceted individual who integrates music and photography into his artistic process. An active contributor to Unsplash with over 11,000 downloads, Dhiraj Chouhan captures mountain landscapes that reflect his pursuit of clarity and flow. Off-screen, he is a dedicated musician and songwriter, having released the track "Ek Taraf" as part of his ongoing creative journey. Dhiraj Chouhan continues to seek high-impact product challenges where strategic design can drive real-world impact and business growth through thoughtful, data-driven user experiences.