Show me the blue — A celebration of all things cyanotype

Cyanotype is a Mumbai-based independent design studio founded by artist and designer Ruchita Madhok. The studio specializes in branding, visual identity, and communication design, with a particular focus on storytelling and research-driven strategies. Ruchita Madhok, an alumna of the National Institute of Design (NID), leads the studio with an approach that bridges the gap between art and functional design. The studio's name, Cyanotype, is inspired by the historical sun-printing process, reflecting an appreciation for light, process, and tactile exploration. This philosophy permeates their work across various sectors, including hospitality, lifestyle, and culture. From brand identities to publication design and environmental graphics, Cyanotype creates visual languages that are both contextually relevant and timeless. Based in the vibrant city of Mumbai, India, the studio collaborates with organizations to develop comprehensive design solutions that communicate clear narratives and foster meaningful connections. Their portfolio showcases a commitment to craft, ranging from digital branding to analog-inspired print projects. Through workshops and creative collaborations, Cyanotype also contributes to the broader design and art community, exploring the intersections of heritage, nature, and modern aesthetics.