Company Policy brand identity for Achilles Heel

Company Policy: Cultural Design Studio for Arts, Culture and Technology

Company Policy is a New York-based cultural design studio dedicated to shaping brands for companies operating at the intersection of arts, culture, and technology. With a philosophy centered on designing brands that "make you feel," the studio prioritizes strategy and messaging, operating under the belief that how a brand sounds is as significant as its visual appearance. Company Policy describes itself as a creative studio that makes brands for humans, bridging the gap between complex technological or cultural concepts and emotional resonance for their audience. Their portfolio showcases a diverse range of projects across various sectors. Notable work includes the identity evolution for Achilles Heel, a bold festival brand for the 5 Point Film Festival, and modular campaign designs for Airbnb. They have also shaped the visual narrative for Remy Robotics and developed the identity for Vette, a specialized e-commerce platform from Condé Nast. In the web3 space, Company Policy collaborated with the Uniswap Foundation to connect people with decentralized progress. Other clients include Normal Computing and the real estate platform Final Offer. Based in New York, the studio maintains a practice that spans identity, messaging, and digital storytelling, ensuring each project results in a meaningful connection between the brand and its users.