Club10: Creative Talent and Production Agency for the AI Era

Club10 is a London-based creative talent and production agency that operates at the cutting edge of photography, motion, and AI innovation. Founded and led by Hayley Bedack, Club10 represents a premier roster of artists and directors, bridging the gap between traditional craft and emerging technologies. The studio is recognized for its full-service approach, managing briefs from initial concept to global delivery across OOH, social, print, and digital platforms. A defining moment for Club10 was the multi-award-winning campaign 'The Hidden Eye Test,' produced in collaboration with VML. This project garnered a Gold Lion in Industry Craft and a Bronze Lion in Creative Strategy at Cannes Lions 2025, alongside multiple Gold awards at the Clio Health Awards. This campaign exemplifies the agency’s ability to blend human creativity with AI technology to create impactful, world-class narratives. Beyond production, the agency has launched 'Club10 Talks,' a series designed to explore trends and the future of storytelling within the creative industry. By integrating high-end photography with AI-powered content and influencer marketing, Club10 provides a scalable and future-ready model for modern brand campaigns. Based in London, the studio continues to push boundaries and set new standards for creative execution and talent representation.